Yes, Fan Pass is a unique type of Utility NFT. Blockchain technology is highly secure meaning that only the owner of a Fan Pass can access its benefits. Fan Pass is different from the more common type of NFT which simply points to a particular piece of insecure content on the internet.
Fan Pass is not intended to be traded and it is therefore not a speculative investment. This is not about making a quick buck, but about fans getting closer to the brands they love.
However, since it is based on the same underlying technology as other NFTs (ERC-721) there is the potential for it to be transferable and used across the web.