When you apply the ‘Fan Pass Gated Product’ app block, it will display a discounted product block detailing the discount and what a user unlocks by owning the Fan Pass. So you can use the page template to entice the customer more and explain why they should own your Fan Pass.
You can do this via the product description, the product visuals, the product name, or take your gated discount product page further by adding extra blocks to your template to take your product page to the next level.